Retention Marketing

Contractors often fret when their leads slow down. They often become desperate, looking for anything that will generate some leads. Unfortunately, they frequently overlook one of the best sources of leads—their past customers.

While I advocate regular marketing to past customers, it is a marketing method that can be easily turned on or off. Whether it is direct mail or email, retention marketing can be used when you choose. Unlike most other forms of marketing, you have complete control over when it occurs.

There are many ways to do retention marketing: direct mail, email, and phone calls are the most common. But anything that reminds your customers of your business is effective.

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