The Best Way to Market a Painting Business

A common topic of discussion among painting contractors is how to market their business. The question is usually posed as if there were a single, one size fits all answer. The real answer is: It depends.

It depends on your company’s skills and goals. It depends on your target market. It depends on the types of jobs you do most profitably.

For example, if you have a three-man crew, it probably isn’t wise to market for large commercial projects. If you specialize in custom painting, marketing for apartment make readies is a waste of your skills

The best way to market is to first identify who you want to market to. Then identify what media will reach that market. You can’t be all things to all people. Don’t try to market to everyone either.

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