The E-Myth

In The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Michael Gerber talks about “entrepreneurial seizure”– someone is good at something, and believes he should start a business. Far too many painting contractors have fallen victim to entrepreneurial seizure.

Such individual believe that the quality of their work will […]

The Goal

The Goal: A Process of Ongoing Improvement, by Eliyahu Goldratt, was first published in 1984 and has become one of the most popular business books ever published. Written in novel form, The Goal traces the story of a struggling factory and how its employees turned it into a profitable operation. By identifying “bottlenecks” managers were […]

High Trust Selling

High Trust Selling: Make More Money in Less Time with Less Stress, by Todd Duncan, presents an eye-opening argument that may change your view of what it means to be a salesman.

Many contractors view selling as a “necessary evil”–something that must be done in order to secure work for their business. Some even go […]

The Guerrilla Marketing Handbook

The Guerilla Marketing Handbook (Guerrilla Marketing), by Jay Levinson and Seth Godin, is one of the best selling marketing books of all time. The book focuses on “out of the bucket” ideas for marketing your business.

The book begins by explaining the importance of a marketing plan and how to develop a plan. This forms […]